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UNLSH Apparel
CASE STUDY BY PURE MEDIA MARKETING ©
21st APRIL 2026
Case Study:
UNLSH Apparel is an Australian performance and lifestyle brand targeting athletes and active individuals.
Their product line includes hats, tees, and grip socks designed for both function and everyday wear.
The brand had strong identity and positioning in the fitness space, but lacked a structured paid ads system to turn that into consistent revenue.
Brand overview ↓
The problem ↓
Before working with us, UNLSH wasn’t running real ads. They were boosting posts.
That means:
No proper targeting strategy
No structured testing
No optimisation based on data
No control over what was actually working
Content was mostly lifestyle reels. It looked great, but it didn’t convert.
There was:
No validated winning product
No understanding of which audience actually buys
No Pixel data to optimise performance
So every dollar spent was basically guesswork...
What we did ↓
We didn’t just “run ads”. We built the foundation properly from day one.
Step one: Build the data layer
Set up and optimise the Meta pixel
Ensured all events were tracking correctly
Started collecting real purchase data
Step two: Structured testing
We launched proper campaigns using ↓
Advantage+ audiences
Interest-based targeting (focused on running and active lifestyles)
We tested:
Multiple creatives
Multiple products (hats vs socks vs tees)
Different messaging angles
Step three: Identify What Actually Works
Instead of guessing, we let the data decide:
Which product converts
Which creative drives action
Which audience responds
Step four: Optimise and Reallocate Budget
Cut underperforming ads quickly
Shifted spend into proven winners
Focused on efficiency before scale
We didn’t try to force results. We built a system that reveals them.
Key discovery↓
Not all products perform equally, even within the same brand.
Socks generated interest but low purchase volume
Hats emerged as the clear conversion driver
We also found:
Advantage+ worked well for broad data gathering
Interest targeting (running) delivered strong purchase intent
This gave us a clear direction:
Scale what works, stop forcing what doesn’t.
Results ↓
Over the total campaign:
12 purchases generated
Increased website traffic
Increased amount of followers
But the real value wasn’t just the numbers.
We achieved:
A fully functional Meta ads system
Reliable pixel data for future optimisation
Clear insight into top-performing product
Proven audiences that convert
This gives UNLSH something they didn’t have before:
A foundation to scale confidently.
Client review ↓
"We worked with Pure Media Marketing to run ads for UNLSH over the past month, and overall it was a really solid experience.
From the start, their team was easy to communicate with and had a clear understanding of our brand and target audience.
They helped refine our messaging and creatives in a way that actually felt aligned with UNLSH, rather than forcing a generic ad approach.
Throughout the campaign, they stayed proactive with updates and were quick to make adjustments based on performance.
It never felt like a “set and forget” service, they were consistently looking for ways to improve results and get more out of the budget.
We saw a noticeable lift in traffic and engagement through our website during the period, and it gave us a much better foundation for scaling ads moving forward.
Overall, if you’re looking for a team that’s responsive, easy to work with, and focused on real results, Pure Media Marketing is definitely worth considering."
What this actually shows
Boosting posts is not a strategy
Data beats opinions every time
You don’t scale brands, you scale winning variables
A proper testing structure is the difference between guessing and growing
Still boosting posts and hoping for results?
If you don’t know what product, audience, or creative is actually driving sales, you’re not running ads. You’re gambling. We build systems that remove guesswork and turn data into growth.
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